What is image optimization?

Image optimization is a set of measures to provide lowest possible weight of image file without any significant quality loss.

Here is a list of techniques to fully optimize image performance and put it on autopilot:

Changing format to WebP, for browsers that support it.
Optimizing quality.
Making images responsive to adapt to a vast variety of user devices.
Showing off-screen images only when needed: lazy-loading (which is now native in Chrome).
Setting up CDN with built-in optimization.

See How Images Affect Your Web App Load Times

See your image performance stats

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Fix found issues using a step-by-step guide

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Why Optimize

Optimized images provide better conversions and SEO rankings. Bring more users to your funnel with our report.

Improve your PageRank

Make users discover your page easily. PageRank is a metric used by Google to position your page in search results.

Lower your bounce rate

The more users stay on your landing page, the more of them convert to the next step of your funnel.

Retain more users

Improve your website user experience and make more users stay.

Mobile matters

Better images save your bandwidth and help users load your page faster on the go.

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